“The plaintiffs’ claims are false,” Burger King was quoted by the BBC as saying.
In the case, Burger King was accused of showing Whopper with ingredients that “overflow over the bun,” making it look like the burgers are 35% bigger and have more than twice as much meat as they actually do.
The fast food giant had said before that it wasn’t needed to serve burgers that look “exactly like the picture.”
US District Judge Roy Altman said that it was up to the jury to “tell us what reasonable people think,” and he rejected claims that Burger King’s TV and online ads misled buyers.
“The flame-grilled beef patties shown in our ads are the same patties we use in the millions of Whopper sandwiches we serve to customers across the country,” BBC quoted a Burger King spokesperson as saying after the decision.
The Whopper is called “the burger to rule them all” on Burger King’s website. It has a “real meaty” beef patty and other seasonings.
Last year, a New Yorker brought a class-action lawsuit against McDonald’s and Wendy’s, accusing them of unfair and deceptive business practices.
The claim said that McDonald’s and Wendy’s burgers were at least 15% smaller in real life than they looked in their ads.
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