Starbucks and BLACKPINK will collaborate this summer to wow Asia Pacific BLINKs. The unique, first-ever Asia Pacific collaboration will debut a BLACKPINK-themed Frappuccino and a limited-edition collection of fashionable drinkware and lifestyle goods at select Starbucks outlets in nine markets on July 25.
BLINKs and Starbucks fans can expect a brighter, bolder, and more thrilling summer with a variety of colourful items that capture the charming spirit and unique flair of the amazing group that has won hearts and minds worldwide.
“BLACKPINK’s bold, confident authenticity inspires across cultures and geographies. “We are so thrilled to partner with one of the biggest icons of this generation that aligns with our focus on uplifting customers and fans alike through human connection to create an unforgettable Starbucks Experience,” said Emmy Kan, senior vice president and president, Starbucks Asia Pacific.
This cooperation will inspire our clients to embrace their individuality and express themselves in daring new ways this summer. It also shows how we are always looking for new ways to connect with customers.”
With the new BLACKPINK Strawberry Choco Cream Frappuccino® Blended Beverage, fans can try a taste of the popular group for the first time. The chic and edgy feel of BLACKPINK’s latest record, Born Pink, comes through in this beautiful black and pink drink. Strawberry syrup and dark chocolate sauce are mixed with feel-good oat milk and chocolate curls, and it’s topped with light pink whipped cream and a heart-shaped chocolate to represent love. The famous drink is set to become a fan favorite that will brighten up summer days. It is a multi-sensory experience that captures the show-stopping spirit of BLACKPINK.
Fans will love the BLACKPINK + STARBUCKS® collection, which is an epic line-up of 11 drinkware items and 6 lifestyle accessories with the group’s signature pink and black color scheme and cool graffiti designs. The limited-edition merchandise brings back the girl group’s fun vibes and lively energy while showing off confidence with an edge to have the best summer.
Customers can choose from an iconic line of reusable Starbucks cups, mugs, and tumblers in BLACKPINK’s signature colors, with fun drawings or stunning rhinestones that make the daily sparkle. The collection is made of eye-catching reusable items that encourage fans to show off their stylish reusables and switch from single-use to BYOC (bring your own cup) and do their part for the environment.
The carefully put-together collection also has a wide range of living accessories to make the summer even more fun. The limited-edition merchandise includes reusable tote bags, yoga mats, passport holders, and key chains with stylish designs and unique BLACKPINK doodles-style prints.
The limited-edition collaboration will be available starting July 25 at select Starbucks shops in Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam, while supplies last.