Taco Tuesdays have entered a new era.
After Taco Bell petitioned the U.S. Patent and Trademark Office to cancel Taco John’s trademark in May, Taco John’s conceded.
Taco Tuesday was created by Taco Bell because “tacos have the unique ability to bring people together and bring joy to people’s lives,” the company said. “But since 1989, ‘Taco Tuesday’ has been registered as a trademark, presenting potential legal ramifications for individuals who desire to utilize the phrase. And that’s totally not acceptable.
Taco Bell has wasted no time capitalizing on the trademark’s elimination everywhere but New Jersey by giving away one of its most popular menu items.
How to get free tacos
Simply asking for a free Doritos Locos Taco at any of the 49 participating Taco Bell locations is all it takes to get one. No purchase is essential, however only one per person will be allowed.
✅ Aug. 15: 01TACOTUESDAY
✅ Aug. 22: 02TACOTUESDAY
✅ Aug. 29: 03TACOTUESDAY
✅ Sept. 5: 04TACOTUESDAY
According to Taylor Montgomery, CMO of Taco Bell, “when tacos win, we all win.”
He said that everyone would benefit from Taco John’s deciding to cancel its trademark registration, from other taco sellers having the opportunity to join the movement, and from taco enthusiasts being able to freely celebrate and support Taco Tuesdays at Taco Bell or anywhere else.