Target appoints Lisa Roath as EVP & CMO, driving marketing strategy, guest experience, and brand growth. Enriching lives for families globally.
The Target Corporation (NYSE: TGT) has named Lisa Roath executive vice president and chief marketing officer, effective immediately. Roath’s responsibilities will include overseeing the company’s marketing strategy and operations in addition to its creative, guest marketing strategy, retail brand experience, social media, and paid media initiatives. She will be reporting to Target’s executive vice president and chief guest experience officer, Cara Sylvester, upon joining the company’s leadership team.
Target’s marketing “brings to life the inspiration, care, and connection people feel when shopping with us,” according to Sylvester. “Lisa’s detailed understanding of the retail landscape, her experience leading teams to deliver strong business results, and her deep knowledge of and empathy for our guests make her the ideal candidate to steward Target’s brand and grow our relationship with guests.”
Roath has been with Target for 17 years, and his most recent position there was as vice president of food and beverage merchandising. Since 2019, under her leadership, Target has become one of the leading internet grocers in the United States, with annual food and beverage sales of more than $5 billion. During that period, Roath quadrupled the number of up-and-coming companies it carried thanks to its dedication to innovation. Prior to then, she oversaw many departments inside the corporation, such as pricing, promotions, and merchandising.
Target’s marketing has “always been a key differentiator for our brand,” according to Roath, and “plays a critical role” in helping the company build relationships with its many customers. “I’m grateful for the chance to steer this world-class team as we cultivate meaningful relationships with our customers and inspire lifelong loyalty and sales growth.”
The mission of Target Corporation (NYSE: TGT), headquartered in Minneapolis, is to “help all families discover the joy of everyday life” by providing a wide variety of products and services to guests at approximately 2,000 stores and on Target.com. Target has donated $5 of every $1 in profits to local causes every week since 1946. You can learn more about the company by checking out their official website or media room.