The ‘Grimace Shake’ TikTok trend has Gen Z pretending to pass out in random places after drinking the McDonald’s special purple drink

McDonald’s GrimaceShake goes viral on TikTok as Gen Z users attempt the trend and humorously act out passing out after consuming the popular purple milkshake.

The internet is still talking about McDonald’s distribution of a special birthday dinner for its iconic furry mascot Grimace more than a week later. And it’s not the younger children, who Happy Meals generally cater to, who are fixated. The purple milkshake appears to be popular among Gen Z TikTokers.

The #GrimaceShake fad, which has garnered over 263 million views as of June 27, has inspired a lot of users of the short-form video app to record themselves attempting the move and then acting as though they have passed out.

A little youngster was shown enthusiastically drinking the popular purple beverage in a TikTok video submitted by user @ruiz_alv04, which was then abruptly cut to show the boy lying across the road with the milkshake all over him.

“RIP lil bro. ma boy mc died. He was only 13 yo. LLK,” read the video’s caption interspersed with emojis. The five-second clip has garnered over 7.5 million views and 1.4 million likes as of June 27.

“Just got the new Grimace shake, I’m gonna give it a try,” said TikToker @_loganross in the video, before sipping the special milkshake. The video then immediately cuts to them pretending to be unconscious, sprawled face-forward against a purple liquid-covered wall, while he coughs and sputters out the drink.

With over 6.1 million views as of June 27, his video appears to be amusing TikTok fans. Among the top comments, “grimace is inside you,” received almost 34,300 likes. Another said, “Best result of getting a grimace shake.”

In 1971, Grimace was first featured as a member of McDonald’s retiring cast of characters, which also included cultural icons like Ronald McDonald and the Hamburglar.

The fuzzy mascot’s meaning is unclear; he has been compared to a milkshake, a gigantic taste bud, or just a nice purple blob. Nevertheless, it appears that he is adored, and we will continue to live in Grimace’s world for some time to come.